There are two recommended ways of implementing forms in Act-on. Or for requesting lead information on white papers, eBooks, and other asset downloads, or for a pay-per-click (PPC) campaign landing page. For example, you can use Act-on landing pages for capturing demo and trial request on your website.
Using Act-on, you can create landing page sign up forms for lead capture. Some of the core areas of functionality for Act-on Software include: Landing Pages Their software performs the basic functions of a marketing automation system at a lower cost than most of the established players in the marketing automation industry.
Act-on is a relatively new player in the marketing automation space, founded by some of the people behind Amazon’s collaborative filtering based recommendation engine.
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